Dr. Burn and His Profession Case Study Example | Topics and Well Written Essays - 750 words

Dr. Burn and His Profession - Case Study Example According to the paper, his vision for his practice was to have highest market share and offer a comprehensive dental care that included periodontal services, orthodontics, endodontics and oral surgeries. Dr. Burn presently had 40% of the market share and to achieve his vision and goals, he needed to gain competitive advantage vis-Ã  -vis quality service, technology driven dental treatment and providing comprehensive dental care. The strategic plans encompass developing new skills and improving the service delivery. He had three full time and three part time staff that worked for 46 hours per week. Dr. Burn believed in constantly keeping updated with the latest advancements in the dentistry and offered the best treatments to his patients who would otherwise had to travel long distance to see specialists. Waterlase was new laser based treatment that did not require anesthesia, was relatively painless and facilitated bloodless surgery and other treatment. This was main attraction, esp ecially for patients who were afraid of blood and pain. As very few dental care clinics had this treatment facility, it could be a major element of competitive advantage which could help gain larger market share. His move to upmarket place would provide him opportunities to expand the services and have space for new dental technology. Customer satisfaction was key ingredient that provides the dental office with huge credibility and therefore all new purchase and new services were designed towards enhancing customer satisfaction in terms of treatment, service and cost affordability. The increasing number of patients indicates the popularity of Dr. Burn and growth. The case has issues and not problems that need to be addressed. The major issue was whether investment in new laser technology, called Waterlase would be economically profitable. It was a new dental laser that allowed dental treatment without anesthesia.